About Kevin W.T. Kroft, C.A.

After spending over twenty-four (24) years serving as CFO, owner and/or a board member of companies with operations in the USA, Hong Kong, China, Australia and New Zealand, Kevin decided to pursue his long-held aspiration of launching his own consultancy business through which he could serve a diverse range of small to medium-sized clients on an independent contractor basis.

“Kevin is a natural leader and team player who has played critical management roles in the three successful companies in which we worked together. Having worked with him for over 10 years, I can say he effectively works closely with all functional departments of the organization. Kevin is highly adept in all his business relationships, whether dealing with the board of directors, the company’s CEO, an investment bank in an M&A transaction, his senior management colleagues or his own Finance team members.In my 42 years working as a business partner, owner and senior executive, I could not provide a more superlative recommendation for Kevin Kroft – he is simply the best!”

-Robert A. Beilin
Modern Terminals Limited, Hong Kong (S.A.R.), Corporate Finance – International Business Development

Throughout his career, Kevin has acquired an abundance of domestic and international experience in creating businesses from only a concept; successfully launching new businesses; accounting and financial reporting systems development, implementation and management; senior management team leadership; strategic planning; project management; corporate governance; cost containment; risk identification and management, M&A activities; shareholder reporting and board of directors participation in profitable, dynamic and growth-oriented Total Quality Management work environments.

“Working closely with Kevin for over ten (10) years, I can wholeheartedly say he consistently demonstrated the highest level of personal integrity and professional competence – fulfilling the vital senior management role CFO – contributing greatly in the growth and success of the company by forming and leading a world-class global Finance Team, providing timely, accurate and meaningful financial reporting and playing a leading role in orchestrating two (2) successful company sale transactions which enabled the founding shareholders to realize a tremendous financial return on their investment.”

– Michael J. Beard, former CEO Australia-New Zealand Direct Line

Kevin’s customized approach to evaluating each owner’s and each business’s unique needs and requirements always “begins with the end in mind” such that he makes certain he fully understands the owner’s short, medium AND long-term goals and objectives before attempting to solve problems and/or create solutions. As he states, “the financial reporting requirements for a mature, closely-held company that will ultimately be handed-down to a family heir will clearly be different than those required for an ambitious start-up company with IPO aspirations.”

Working closely with the business owner(s) and their key finance and operating personnel, Kevin will first listen intently to YOUR expressed business needs and challenges. Depending upon what issues YOU have identified and described, he will either immediately commence his work towards achieving the stated “business needs” and/or methodically working-through the perceived “challenges,” or, in the event further research, analysis and evaluation is required, he will continue working with you and your team towards the goal of achieving a clear and comprehensive understanding of what are the top-priority issues to be addressed and/or key improvements required to achieve the owner’s stipulated short, medium AND long-term goals and objectives.

Once agreement has been achieved on what the “top-priority issues” and/or “key improvements” for the business are, Kevin’s approach is to continue working closely with the company’s existing staff resources to methodically achieve their realization through continual “teaching, coaching, guiding and encouraging” as it is always his own expressed objective to leave the company’s existing staff resources fully-trained and capable of managing the new business process(es) and/or system(s.) Says he: “I see myself as being hired to “teach the existing accounting/finance staff how to fish” so that they can continue nourishing the wellness of the company long-after I’ve departed!”